Do you want more traffic to your website? More visibility on social media? To rank in search engines? A business blog is an answer to your marketing prayers.
Blogging is an inexpensive way for a business to attract more potential customers (and let’s face it, everyone is a potential customer), enhance a company’s inbound marketing efforts, and drive traffic to their website. A business blog is an important part of any company’s marketing strategy.
Hubspot, who was named one of the top 100 workplaces for millennials by Great Place to Work and is an authority on inbound marketing, published these statistics;
- Companies that published at least sixteen posts per month on their business blog got more than four times more leads than companies that published four or posts per month. (HubSpot, 2015)
- Over 40% of people admit to at least skimming blog posts. (HubSpot, 2016)
- According to recent inbound marketing report, nearly 80% of companies that use blogging as a part of their marketing strategy reported acquiring customers through their blogging efforts.
These statistics strongly suggest that a company blog can be a powerful inbound marketing tool.
How Business Blogging Increases Search Engine Ranking
One of the most note-worthy things search engines look at is new and original content. The algorithm that drives search engine results prioritizes recent content on trending topics, as opposed to informative but stale content.
A frequently updated blog, focusing on unique and interesting content, can help make up for web pages that are static, such as an about me page. But beware; the content needs to be relevant for the best marketing results.
When blogs are consistently posted, they provide Google, Bing, and Yahoo (the primary search engines used today) with new pages to index, meaning that business website is constantly on the search engines’ radar.
A Good Business Blog Builds Your Brand and Creates Trust Between a Business and Their Customers
Providing your target audience with interesting, relevant content creates engagement between a business and it’s clients. It also gives a business the opportunity to show that they are an authority in their field.
Blogging gives an audience a sense of the company’s standards, character and personality; it makes a company seem more human and relatable.
Trust between a company and its customers is a cornerstone for building and maintaining a successful business.
A Business Blog Can Directly Affect Your Businesses Online Presence
Creating high-quality, consumable content is crucial to having a successful business blog. According to HubSpot marketing statistics, “96% of B2B buyers want content with more input from industry thought leaders. (Demand Gen Report, 2016).”
Back in the day, keyword stuffing was the go-to way to show up in search engines and increase search engine rankings. In recent years, search engines have gotten wise to this little trick, and will actually penalize websites using this technique.
So how do you increase your ranking in search engines?
Business blogging. Publishing unique, informative content allows you to use keyword and SEO strategies to increase your google rating.
“Companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published 0-4 monthly posts,” according to Hubspot’s marketing statistics. That’s a huge difference in numbers.
Content Needs to Be Click-Worthy and Optimized for Social Media
Once a business has a consistent, quality blog, the next step is getting that content in front of the target audience. According to HubSpot, “On average, B2B marketers allocate 28% of their total marketing budget to content marketing.” (Content Marketing Institute, 2015)
An important part of content marketing is making it easy to share on social media, straight from your blog. The easier it is to share content, the more likely it is to get shared.
Over 60% of marketers say that growing their organic presence and improving their SEO strategy is their top priority for inbound marketing. There really isn’t a downside to creating a well-run, consistent business blog, but the benefits are innumerable.
- Business blogging increases organic traffic
- Keeps popular search engines looking to your website for new pages to index
- Establishes your authority in your field
- Increases trust between a company’s brand and their customers
- And so much more
The benefits are clear, you know what you need – so let me help you get your business blog up and running and increase your bottom line today!